First came the hardware, second the software and third is the age of data

Value have been first in the hardware as a first stage, in a second it has been within software and it seems “The age of data is upon us” declared Redmonk’s Stephen O’Grady at the Open Source Business Conference.

On a great articles available here which summarize O’Grady’s words: http://www.ecommercetimes.com/story/72471.html

Mainly it summarize the timefline as follow:

  1. The first stage, epitomized by IBM, held that the money was in the hardware and software was just an adjunct.
  2. Stage two, fired off by Microsoft, contended the money is in the software.
  3. Google epitomizes the third stage, where the money is not in the software, but software is a differentiator. “Google came up at a time when a lot of folks were building the Internet on the backs of some very expensive hardware and software. Google uses commodity hardware, free — meaning no-cost — software, and focuses on what it can do better than its competitors with that software.”

Wondering what could be the the fourth stage ?  It might be Facebook and Twitter. “Now, software is not even differentiating; it’s the value of the data. Facebook and Twitter monetize their data in different ways.”

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