IBM aims to transform Big Data into Business Opportunities

According to an article from Netezza, “IBM Debuts New Analytics Appliance to Help Retailers Transform Big Data Into Business Opportunities” IBM has  today announced a new analytics appliance that analyzes up to petabytes of big data including consumer sales data and online shopping trends to help retailers gain actionable insight on buying patterns.

The new appliance helps retailers deliver Smarter Commerce by using analytics to better understand buying patterns across multiple channels, and build stronger, more profitable customer relationships. Clients can now run complex, real-time analytics in a matter of seconds to improve the customer experience, shift marketing campaigns on the fly and boost sales.

For information about the IBM Netezza products, please visit: www.thinking.netezza.comhttp://www-01.ibm.com/software/data/netezza/

 

 

 

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