“What’s going to change in the next 10 years?” is a very interesting question buta very common one.
A more important question is ‘What’s not going to change in the next 10 years?‘ because you can build a business strategy around the things that are stable in time.
Amazon’s CEO, Jeff Bezos.
In the retail business for instance, we know that customers want low prices, and I know that’s going to be true 10 years from now.
They want fast delivery; they want vast selection. It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff I love Amazon; I just wish the prices were a little higher,’ [or] ‘I love Amazon; I just wish you’d deliver a little more slowly.’ Impossible. And so the effort we put into those things, spinning those things up, we know the energy we put into it today will still be paying off dividends for our customers 10 years from now. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.”
Those principles applied to our IT world;
- users want fast and reliable result
- operators want stable and secure platform
- developers want to focus on architecture and algorithm, not debugging the user interface anymore
- managers want the cost for investments and maintenance to go down